If a program is not much content hergibt and no ideas are available to change this situation constructively, there is still the possibility of adjustments to the facade to. The ORF has chosen exactly that. In early January 2011, "ORF 1" to "ORFeins" while "ORF 2" must first "ORF 2" to stay.
"Good program alone is not enough ", the designer Michael Hajek to derstandard.at cited. That he considers the program of the ORF to be good, is probably that Hajek was previously employed by RTL and who is on the ground has, presumably also for dwarfs giants. Its design offers "Austrian identity, without being equally provincial. Provincialism so there is not the same, but only later - at least that would be progress!
Besides being tender with the idea of a number in a logo is not very innovative - think for example to "BBC One" to "BBC FOUR" or "The First" - recalls the combination of case for which the ORF has decided strongly to the corporate design for Swiss television. In the words of "shameless theft in SF two", says that a / e post in the forum by erin derstandard.at together. To be fair, held here should be for the Swiss Television is not the "one", but "two" written out. So clearly not stolen, Mr. Hajek.
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