Much has been written over the last few minutes of airtime on MTV in the German free TV. Whether it is pop-cultural subversion or a calculated marketing coup is, can not be clarified definitively. The predictable effect suggests the latter.
was Telling the music selection of the last minutes of airtime on MTV Germany, no doubt. The editors of MTV Noise - we can speak of a newsroom? - First played "Do not look back in anger" by Oasis and ended the editorial with "Viva Forever" by the Spice Girls. In the end, so were the Spice Girls sing the current corporate strategy of Viacom: VIVA forever for the mob. MTV until further notice for paying guests. Then there was one last ad for ringtones and then layer was in the shaft.
The protest staged as a post-modern departure from the free TV is MTV's roots. For what has distinguished the channel from the start of the competition is its avant-garde styled as a protest against all norms therefore coming marketing. Would have to pay the broadcast minutes and the place the print and online media this final marketing coup conceded, that would be even for a media conglomerate such as Viacom subsidiary MTV Networks German unaffordable.
Even a supposedly critical articles like this hammering us all once more only one that is MTV now receive pay TV. So finally bought the stupid premium package so we can stop all free to advertise Viacom!
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